Der Auftritt

© Generali Foundation Collection—Permanent Loan to the Museum der Moderne Salzburg

Harun Farocki

Der Auftritt, 1996

Video, color, sound, 39 min Director: Harun Farocki Photography: Ingo Kratisch, Rosa Mercedes (Harun Farocki) Produced by: Harun Farocki Filmproduktion for 3sat


Artwork text

The Appearance shows an advertising agency at the moment it is advertising its own product, and thus repeats a theater play, since the work of the advertisers conflates with the production of this work. For this presentation, not only the resources are revealed but also the resources for representing the advertising resources. If trusting concentration on the smallest detail evokes a metaphysical con-trick, in fact an ambiguity starts to tremble. (Harun Farocki)

Lending history
2006 Vienna, AT, Österreichisches Filmmuseum