Die Schulung

© Generali Foundation Collection—Permanent Loan to the Museum der Moderne Salzburg

Harun Farocki

Die Schulung, 1987

Video, color, sound, 44 min Director: Harun Farocki Photography: Rosa Mercedes (Harun Farocki) Produced by: SWF


Artwork text

A film about a five-day seminar, where top managers learn “how to sell yourself better.” The manager course teaches the basic rules of dialec-tics and rhetoric, training body language, gestures and mimicry. Selling something has always been the principle of any mercantile activity. The combination of psychology and modern capitalism have perfected the idea of offering oneself for sale. (Lutz Hachmeister)

Lending history
2006 Vienna, AT, Österreichisches Filmmuseum