Schlagworte Schlagbilder. Ein Gespräch mit Vilém Flusser

Harun Farocki

Schlagworte Schlagbilder. Ein Gespräch mit Vilém Flusser, 1986

Artwork text

Farocki interviews the philosopher Vilém Flusser on the layout of the front page of the tabloid newspaper “Bild.” This page is designed as a global image: on the one hand it is impossible to read the text without letting one’s eyes fix on the pictures, which are intended to create a strong effect: on the other hand, the typography of the headline—bold white type on a black background—creates a brutal and magical visual climate. Image and text replace each other in a single movement in order to trigger the “media shock.” (Antje Ehmann)