Media Interventions

  • _B7A8179_Medieninterventionen_MdM_Szb Exhibition view: Media Interventions, Museum der Moderne Salzburg © Generali Foundation Collection—Permanent Loan to the Museum der Moderne Salzburg, photo: Rainer Iglar
  • _B7A8187_Medieninterventionen_MdM_Szb Exhibition view: Media Interventions, Museum der Moderne Salzburg © Generali Foundation Collection—Permanent Loan to the Museum der Moderne Salzburg, photo: Rainer Iglar
  • _B7A8199_Medieninterventionen_MdM_Szb Exhibition view: Media Interventions, Museum der Moderne Salzburg © Generali Foundation Collection—Permanent Loan to the Museum der Moderne Salzburg, photo: Rainer Iglar
  • _B7A8207_Medieninterventionen_MdM_Szb Exhibition view: Media Interventions, Museum der Moderne Salzburg © Generali Foundation Collection—Permanent Loan to the Museum der Moderne Salzburg, photo: Rainer Iglar
  • _B7A8213_Medieninterventionen_MdM_Szb Exhibition view: Media Interventions, Museum der Moderne Salzburg © Generali Foundation Collection—Permanent Loan to the Museum der Moderne Salzburg, photo: Rainer Iglar
  • _B7A8224_Medieninterventionen_MdM_2022 Exhibition view: Media Interventions, Museum der Moderne Salzburg © Generali Foundation Collection—Permanent Loan to the Museum der Moderne Salzburg, photo: Rainer Iglar
    From 10/10/2022 to 02/05/2023
    Curators: Stefanie Grünangerl, Librarian, Museum der Moderne Salzburg; Jürgen Tabor, Curator, Generali Foundation Collection

    Venue: Museum der Moderne Salzburg, Rupertinum, Generali Foundation Study Center

    This exhibition examined a selection of media interventions, both historical and contemporary, in order to explore and investigate the potential of this art form.

    Mass media, in the form of print, broadcast, and online media, are core means of communication in society. Since the 1960s, artists have been exploring how media can shape different societal systems and construct our understanding of reality.

    One fascinating instrument that artists can use to this end is a direct intervention in these media, made either openly or covertly. Such interventions play with the mechanisms of mass media in order to expose them, to irritate ingrained habits, and to pose political and social questions directly to the public. The spectrum of these media interventions ranges from newspaper ads to TV experiments and to actions in public media space. What these all have in common is a radius of action that is outside the classical art scene.

    Artists: Gottfried Bechtold, Marcel Broodthaers, Katharina Cibulka, VALIE EXPORT, Sanja Iveković, Richard Kriesche, Nam June Paik, Adrian Piper, Günther Selichar, Peter Weibel, WGBH-TV