© Generali Foundation Collection-Permanent Loan to the Museum der Moderne Salzburg

Sanja Ivekovic

Un jour violente, 1976

Video of the performance, black and white, sound, 20 min
The installation is constructed using the design of an advertisement published in a women’s magazine as a model: the performance area is divided into three equal parts, each space having a title—Un jour tendre, Un jour violente, Un jour secrète—and each provided with the props referred to in the text. I enter the middle space, apply appropriate make-up, take occasional refreshments and, in the end, change my costume. I then exit the performance area and walk out into the audience. During the performance the advertising message, which I narrate, is played back through the loudspeakers. (Sanja Ivekovic)
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