© Generali Foundation Collection-Permanent Loan to the Museum der Moderne Salzburg, Photo: Werner Kaligofsky

Dorit Margreiter

Into Art, 1998

Video installation Wooden construction, painted white, with integrated video monitor, 500 x 250 x 60 cm video, color, sound, 3 min 20 sec + 1 min (loop) 8 storyboards, laser prints, 29.7 x 42.2 cm each
In her installation for the exhibition The making of, Dorit Margreiter developed a concept for a late-afternoon/early-evening TV series set in the milieu of art institutions. The scenario takes up the sociotope found at the Generali Foundation, using it to create a number of fictive characters whose identities, professional and private interrelationships define the narrative scope. In the outline for the series, which is presented in the form of a trailer, the fundamental capacity of social formations to be mediatized is made manifest—with the field of art as a mainstream-compatible ambience whose potential has not (yet) been explored. (Mathias Poledna)
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