© Generali Foundation Collection-Permanent Loan to the Museum der Moderne Salzburg, Photo: Werner Kaligofsky

Dan Graham

New Design for Showing Videos, 1995

Installation 9 oak wood frames: 1 with transparent glass 220 x 300 cm 1 with transparent glass 220 x 240 cm 3 with two-way mirrors 220 x 300 cm each 2 with two-way mirrors 220 x 240 cm each 2 of hole-punched aluminum 220 x 300 cm each 6 video players, 6 video monitors on shelves Floor cushions Total dimensions 240 x 650 x 870 cm
”Placed outside, it is an opened pavilion illuminated by the sun; placed indoors, it is transformed into ‘Interior Design for Space Showing Videos.’ Here, various video monitors and speakers are placed to allow three separate programs for audiences subdivided into six groups. The effects of the changing illumination from the video images reflected on the glass panels affect the mirror ‘ghosts’ of audience members seen in other enclosed bays on the divider. The work is both a functional exhibition design and an optical artwork, displaying both the video images and the spectators’ reactions to the video-viewing process in the social space of the video exhibition situation.” (Dan Graham)
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