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The Generali Foundation has brought out a considerable number of publications, including several sizable standard works. The emphasis lies not so much on documenting the Foundation's own activities as on the production of significant, high-quality books on contemporary art, intended chiefly for a specialist audience.
 

Our publications, along with posters and postcards showing works from the collection, can be purchased at Generali Foundation. You will also find detailed information on all our publications there.

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Brigitte Fortner
Shopmanager Museum der Moderne Salzburg
Phone +43 662 84 22 20-401
shop@remove-this.mdmsalzburg.at

Designs for the Real World

"Designs for the Real World"
Sabine Breitwieser (ed.) for the Generali Foundation, Vienna 2002.

Preface by Dietrich Karner, introduction by Sabine Breitwieser, texts by Azra Aksamija, Marjetica Potrc, Florian Pumhösl and Krzysztof Wodiczkos.

Germ/Engl., 320 pages, 118 color and 44 black-and-white illustrations, softcover
Article n. 3-901107-37-1
EUR 28,00
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  • Description

    • This publication presents selected projects by four artists and architects who explore the design of our living environment and stand out for their interdisciplinary approach. Each in their own way, the various projects will address utopian or ecological design, design for the Third World, “social engineering,” urban development, urban areas of conflict, and the question of the responsibility of art in a “new genre public art.”

      Azra Aksamija (Austrian architect, born 1976 in Bosnia) uses the example of the “Arizona Market,” the largest black market in the Balkans, to analyze and visualize urban phenomena. This market has grown up along the north-south transport route in Northern Bosnia—named “Arizona Road” by the American SFOR soldiers—and clearly illustrates the new political, social, economic and urban situations that have arisen as a consequence of the war.
      Marjetica Potrc (born 1953, Slovenia), who has trained both as an architect and an artist, explores the continuous process of urban change, and the dialogue between planned districts and those that have evolved randomly: for example, between “gated communities” and the constantly expanding slums. Like an “urban anthropologist,” she examines various initiatives from different geographical and social areas that overcome high-tech problems using low-tech solutions.
      Florian Pumhösl (born 1971, Austria) has reconstructed designs by Victor Papanek, among others. In the sixties, Papanek wrote a pioneering work on issues related to the design of our living environment under ecological and ethical aspects: Design for the Real World. The “re-reading” of this classic makes it possi-ble to see to what extent these concepts have already reached the market in mass-produced form, while the model-like reconstructions reveal themselves as a medium for conveying the ideas and ideology of this type of design concept.
      Krzysztof Wodiczko (born in Poland in 1943, lives in the USA) has trained and worked as an industrial designer. Since the seventies, he has been developing so-called “Vehicles” which combine functions such as mobility and communication or mobility and shelter. In the “Xenology” series (since 1992), he has evolved apparatuses that are designed for use by migrants to aid them in communications and raising their presence. Wodiczko is also well-known for his large-scale projections on public buildings, which are thus used to tem-porarily convey specific political content on a temporary basis.